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TESTIMONIAL = SUPER SAFE!click to open Image Viewer

This was our second race out with the new LaJoie seat and kart.

My son is seven years old, he had no injurys and wanted to finish the race.

Walley C.


What's New @ The Joie of Seating - Custom Racing Seat Manufacturer

Front Page News: Check back here often to keep updated on the latest news & upcoming event information for Randy LaJoie and Joie of Seating NEWSThe Joie of Seating Company.Note that many of the "headlines" below have links to more information.

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The Joie of Seating NEWS

Corey LaJoie Wins June 2, 2012 at the world famous Bowman-Gray race track

Many in the biz say:"Corey LaJoie is one of the most complete drivers to enter NASCAR in years!"

click the play arrow > to watch video

The Joie of Seating has the only aluminum seat on the market
that passes NASCAR SFI ratings for 2010 with a 39.1 Spec.

JOS in NASCAR Hall of Fame!

Randy LaJoie, Two-Time Busch Grand National Champion and President of The Joie of Seating, visits with other racers and signs autographs at the NASCAR Hall of Fame on opening day.

Here Randy proudly sits in his NASCAR Custom Race Seat located in the Safety Equipment Display Area in The Hall of Fame.

Randy LaJoie Sparks ESPN's Saturday Nights

Monday, July 27, 2009

Randy LaJoie looks about as comfortable in a suit and tie as many NASCAR fans. His language is plain and sometimes a bit rough. Randy: a "joie" to listen to!He seems to be the kind of guy who would be a lot of fun at a party.

He was exactly what ESPN needed on Saturday nights.

ESPN split its announcing staff between the Indianapolis Motor Speedway and O'Reilly Raceway Park this weekend. Marty Reid and Rusty Wallace were paired with LaJoie as the team calling the network's Nationwide Series race at ORP.

TV viewers had been sitting through hours of Jerry Punch and company over at IMS as long rain delays kept the action to a minimum. Once things dried out, Punch hosted a Sprint Cup Series qualifying session that contained no real excitement and featured the usual cast of characters.

It was the moment that Reid led his TV team onto ESPN that everything changed. Pit reporter Mike Massaro took charge of the pre-race show and informally hosted it while walking up and down pit road. Massaro has been having a great season on ESPN and showed once again that he is the kind of versatile announcer this type of coverage needs.

Instead of all Carl and Kyle, ESPN worked to spread out the pre-race content and did a much better than normal job of treating everyone equally. The real stories of the race were presented in an upbeat and casual fashion.

Once the action moved to the booth, it became clear very quickly that Wallace was going to have to shift gears to keep up with Reid and LaJoie. This is Reid's first season calling this group of Nationwide races and he has been a breath of fresh air. Nothing is going to shake his enthusiasm and ORP under the lights was the perfect location for this type of announcing.

Momentum is something talked about for race teams, but it was very clear that the entire TV crew caught Reid's enthusiasm. They delivered one of ESPN's best NASCAR telecasts of the season. Suddenly, NASCAR on TV was fun again and that has not been the case for a long time.

One great TV element in use was the blimp. Used by the director for wideshots and restart coverage, this ultimate high camera really helped viewers get a perspective of this facility. The ESPN director also resisted the urge to overuse the in-car cameras and kept the coverage moving through the field.

It was easy to watch and listen to this race as even the pit reporters began to get caught up in Reid's enthusiasm. Even normally polite and low-key Shannon Spake got fired-up and put in a solid performance on pit road. It should be interesting to see how her Saturday night experience carries over to Sunday's Cup Series race.

Reid again called out the start and park cars the moment they pulled into the garage. This exposure is the only way to get a handle on this problem. The TV team was also aggressive in getting interviews with drivers out of the race after several accidents. That was appreciated.

LaJoie was simply a blast. When the pace car pulled out early and caused an accident on the track, he asked if maybe it was battery powered. Nothing like a little swing at the Sprint Cup hybrid version. LaJoie delivered many classic lines and great humor all night long. Simply put, ESPN needs him on the Nationwide broadcasts.

Wallace is more at home in the infield with Allen Bestwick, but he hung in there and enjoyed watching the success of his teams during the race. This type of telecast really does not need a third announcer in the booth. Reid and LaJoie together may be a pairing that can bring this series home over the next several months.

A great combination of elements came together for an enjoyable NASCAR telecast from ORP. Hopefully, someday soon network TV will figure out a way to guarantee viewers a full post-race show regardless of the time. Kudos to ESPN for staying focused and listening to the feedback of the fans. We can only hope the Sunday Sprint Cup telecast builds on this success.



Andrea Walker - Marketing Manager
HANS Performance Products
Atlanta, Georgia

Atlanta, Georgia (May 26, 2009) - HANS Performance Products, manufacturers of the multiple award winning HANS Device, has served a patent infringement suit against makers of the defNder G70, Innovative Safety Technology, LLC.

Authorized HANS DealerIn the complaint, which was filed in the U.S. District Court for the Northern District of Georgia, HANS asserts that IST’s defNder G70 product infringes U.S. Patent No. 6,009,566.  HANS is seeking an injunction against the further sale of the defNder G70 product and damages for its infringing sales.

“Serving the suit is an important step we must take to protect our HANS Device technology,” said, HANS’ Chief Executive Officer, Mark Stiles.  “We will not sit idly by and let anyone steal our patented technology.  It is disappointing that, in this case, we have to take legal action to defend our hard-earned rights.”

The HANS Device is a safety product worn by racecar drivers to help protect against injuries of the type that killed stock car racing legend Dale Earnhardt in 2001.  Every time they race, over 75,000 users pay tribute to the real world performance that a HANS Device offers.  Innovative class-leading design is just one reason the HANS Device is the most tried, tested and trusted head and neck restraint worldwide.

HANS is represented by the law firm Ballard Spahr Andrews & Ingersoll, LLP.

The HANS Device is the #1 choice for performance, #1 for vision and #1 for winners.

Details and information about HANS Performance Products are available by calling 704-795-7474.

HANS, the Safetyform shape and their derivative styles are trademarks of HANS Performance Products  

Randy LaJoie Donates A “Gift of Safety” To The New England Antique Racers

FEBRUARY 2009 (posted on the New England Antique Racers website)
For years, Randy LaJoie’s company “The Joie of Seating” has provided competitors with an extra-measure of safety by producing state of the art aluminum racing seats available for use in a wide-variety of applications. From NASCAR Nextel Cup to Go Karts, chances are they have you covered.

LaJoie, a two-time NASCAR Bush Series champion and 1981 champion at Connecticut ’s Danbury Fair Racearena, has generously donated one of his “Saturday Night” model seats to the New England Antique Racers.

Randy at Daytona early in his Busch Grand National Career. (Photo from the Danny Pardi Collection)

“Randy wanted to contribute to NEAR, and we’re certainly excited that he’s gifted us with one of his seats,” stated club Technical Inspector Jim Torok recently. “Randy’s dad Don is a 7-time Danbury champion and a member of the New England Auto Racing Hall of Fame, so the family definitely has a strong-connection to vintage racing scene. As with Randy’s company, safety is priority-one with us. This is truly appreciated and a great way to help kick-off our twenty-eighth season.”

Randy at Daytona early in his Busch Grand National Career. (Photo from the Danny Pardi Collection)
The LaJoie name remains prominent on today’s motorsports scene via the successful racing endeavors of Randy’s sons, Corey and Casey.

A lucky club member will be custom-fitted for the seat before the 2009 season starts. Donated to the club rather than an individual, it will stay with NEAR. Should a driver opt to retire or depart the organization, it will go to another member.

This Sunday Jan 25, NEAR presents the 2009 New England Auto Racers Hall Of Fame Induction at LaRenaissance Banquet Hall in East Windsor , CT.

The Joie of Seating Joins Forces with ASCS
Lonnie Wheatley, TULSA, Okla. (January 29, 2009) – With the season opening event for the Lucas Oil ASCS Sprint Car Dirt Series presented by K&N Filters less than two months away, The Joie of Seating has joined on as a contingency sponsor for the 2009 season.

The Joie of Seating, noted for the manufacture of custom-fitted aluminum seats, will offer product certificates at each series event with season-ending awards at both the National and Regional levels.

After considerable involvement with Lucas Oil's Safer Racer Tour, The Joie of Seating president Randy LaJoie explains that, "We look forward to teaming up with one of the premier Sprint Car racing series in America, this will be a great opportunity for everyone involved."

The Joie of Seating will award a $200 product certificate at each Lucas Oil ASCS Sprint Car Dirt Series presented by K&N Filters in 2009, with a seat to be given away at the series' season-ending awards banquet.

The Joie of Seating will also award a $250 product certificate to each of the dozen ASCS Regional tours at year's end.

Founded by two-time Busch Series champion Randy LaJoie, The Joie of Seating specializes in the construction of custom-fitted, lightweight, strong, durable and comfortable aluminum seats with an emphasis on safety.

The Lucas Oil ASCS Sprint Car Dirt Series presented by K&N Filters is set to kick off the 2009 season with the Devil's Bowl Speedway Spring Nationals in Mesquite, TX, on March 20-21, the opening salvo in the chase for the $60,000 top prize earmarked for the series champion out of the $250,000 point fund.

Additional information regarding The Joie of Seating is available at

Additional information regarding the Lucas Oil ASCS Sprint Car Dirt Series presented by K&N Filters is available at Posted 1/29/2009

2008: Bo-Dyn Bobsled Project Launches Saratoga Fundraiser

“Where horsepower meets real horsepower”

SARATOGA SPRINGS, N.Y. – Auto racing icon Geoff Bodine announced Monday that his Bo-Dyn Bobsled Project, Inc. will stage a fundraiser at the legendary Saratoga Race Course, named one of the world’s greatest sporting venues by Sports Illustrated. On August 11, 2008, friends of the Bo-Dyn Bobsled Project, Inc., a not-for-profit group that builds bobsleds for the United States Olympic Bobsled Teams, will gather for the first annual Bo-Dyn Bobsled Classic.

Bodine was born and raised in Chemung, N.Y. and is the only New York state resident to win the Daytona 500. In 1992, Bodine started the Bo-Dyn Bobsled Project to build “Made in America” bobsleds for U.S. athletes. In recognition of Bodine and his patriotic instinct the New York Racing Association decided to name a race for his foundation.

“We are going to do it on August 11, the day after Watkins Glen Sprint Cup Race, in hopes of drawing some of my NASCAR friends to come over and see another legendary race course in New York State, Saratoga,” said Bodine. “In auto racing, Watkins Glen has a worldwide reputation. In horse racing, Saratoga is legendary. I was there two years ago. It is an impressive facility. It’s funny that our auto racing guys deal with horsepower in our business every day, but the real horse power is at Saratoga. It is going to be a fun day.”

Special guests from the NASCAR and NHRA racing world, members of the U.S. Bobsled Team, and other celebrities will join Bodine for a reception and race viewing in a luxury suite on the first turn of the Saratoga Race Course. Limited tickets are available to the public to join Bodine and his NASCAR/NHRA friends in their efforts to provide American athletes with the best bobsleds in the world built with American ingenuity and generosity.

The second day of the fundraiser on August 12 will be a four-man scramble golf tournament staged at Shaker Ridge Country Club in Albany, N.Y. All funds from the two-day fundraiser will benefit the Bo-Dyn Bobsled Project, Inc., a 501 (c)(3) corporation.

In 1992, Geoff Bodine was watching the Winter Olympic Games on television and saw the U.S. Bobsled Team finish out of the medals and learned that they had not won an Olympic medal in the sport since 1956. Bodine found out that the U.S. athletes were forced to buy second-hand sleds from the Europeans up to that point.

Within a week, Bodine was in Lake Placid where he started his Made in America bobsled project, and in 1994, the first Bo-Dyn bobsled competed at the Lillehammer Winter Olympics. At the 2002 Winter Games in Park City, Utah, the USA finally broke the medal drought and won gold in women’s bobsled, and silver and bronze in men’s four-man competition, all in Bo-Dyn bobsleds.

Bodine and his friends will return to Lake Placid for the 4th Annual Geoff Bodine Bobsled Challenge, January 2-5, 2009, featuring NASCAR and NHRA drivers competing head to head for King of the Hill honors.

Support the U.S. teams as they compete against the best in the world at the 2009 World Championships Feb. 16 – March 1 on Mt. Van Hoevenberg in Lake Placid.

For more information on Bodine and the Bo-Dyn Bobsled Project, Inc., and to register for the Saratoga track and golf fundraisers, go to or


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